Revenue
Every 2 weeks the Revelesco team meet to discuss our clients toughest challenges.
BEST IN CLASS BATTLE HARDENED GLOBAL C-LEVEL SAAS LEADERS. STRATEGY LED, OUTCOME FOCUSSED.
Surgery
Every 2 weeks the Revelesco team meet to discuss our clients toughest challenges.
BEST IN CLASS BATTLE HARDENED GLOBAL C-LEVEL SAAS LEADERS. STRATEGY LED, OUTCOME FOCUSSED.
[ revenue team ]
The Revelesco team tear down your toughest challenges, allowing you to benefit from their combined
[ CEO & Co-founder ]
Pete is a revenue strategist, coach, & CEO advisor, focussing on the successful design & execution of SaaS revenue & growth strategies. His frameworks & thinking are in use at start-ups all over the world. He is a 4x successful scale up revenue leader with more than 20 years experience running revenue functions from Series A to IPO.
He has managed revenue teams in Beijing, Singapore, Moscow, Mexico City, Dakar, Casablanca, San Francisco, Boston, New York & in most major cities across Europe. He has directly coached more than 100 scale-up CEOs & CROs.
Pete ran revenue at Viadeo from Series A to IPO, he took Ometria to its $21m Series B in just 18 months, and took Triptease from $2m to $10m ARR and a successful Series B.
Pete wrote the hugely popular Definitive Guide to Revenue Leadership course with Mandy Cole of Stage 2 Capital. They expect to publish the accompanying book in 2025.
Pete lives in North Wales with his family, 5 dogs and numerous cats.
[ COO & Co-founder ]
Emily specializes in strategic partnerships and business transformation, translating each business' strategy into an executional plan. Emily runs the execution phase of Revelesco projects, ensuring that clients deliver extraordinary outcomes for themselves and for their customers. Her thinking on Partnership strategies is highly sought after & she has been responsible for catalyzing multiple successful channel motions through her own advisory business.
Prior to Revelesco Emily spent more than 10 years building, launching and scaling strategic partnerships teams for SaaS businesses all over the world. Her extensive experience includes strategy, sales, customer success, cross-functional team alignment, project planning, relationship management and change-management.
Emily spends her free time kite surfing and is an advisor on multiple conservation and animal welfare organizations.
[ Customer Success Specialist ]
Erin specializes in helping founders & CS leaders build successful Customer Success programs from their inception to scale. Having established and led successful programs at firms ranging from Series A to $100M+ unicorns, she works hand-in-hand with C-suite and executive leadership to achieve and exceed the industry standard of 90% renewal rates.
She built the Customer Success program at Signals Analytics from the ground up as the company transitioned from being a professional services company to a SaaS offering. She led the growth of the marketing SaaS platform at Wunderkind from $85M to $150M, restructuring the approach to improve client touchpoints, providing & setting up scalable processes that allowed the company to double its client base in 12 months.
Erin is Customer Success Coach at Sales Impact Academy, building curricula and teaching the next generation of CS leaders.
She lives in downtown Chicago with her dog and does strength training 4 times a week. Her greatest ambition is to win Great British Bakeoff.
[ Sales Specialist ]
Inés is an experienced revenue leader with a passion for sales coaching and leadership development. She excels at helping your team clearly communicate your product’s desirability and has launched international Sales enablement plans for both Yelp and Houzz, grown Houzz International revenue from $1m to $24m ARR and built a Client success and Product Support organization from scratch.
Whilst at Yelp and Houzz, Inés hired, trained and managed over 200 sales and support people as well as their managers giving her a wide breadth of knowledge across all sales functions in a SaaS org and extensive management and coaching experience.
Currently, she’s focusing her time on helping early-stage startups set up and refine their sales processes, advising and coaching a variety of founders who require sales advice and product marketing help to achieve long term market fit.
Inés lives in North East London with her husband and two daughters.
[ Leadership Specialist ]
Recently named as one of the top 100 Thought Leaders in the world by Trust Across America, Susanne is a globally respected organizational behavior and leadership performance expert, specializing in trust and intrinsic motivation. She is the author of ‘DRIVERS, Creating Trust and Motivation at Work’ and ‘The Human Leadership Series’.
Susanne helps leaders create flexible environments where people feel engaged, energized and inspired to contribute. She has over 30 years of experience working on senior leadership teams and draws on over a decade of research into the neurobiology of human performance. She delivers practical, research based strategies that are easy to grasp and apply so an organization can strengthen human leadership capability, performance, resilience and wellbeing.
Susanne completed her Masters in International Business at Edinburgh and Paris ENPC and has PGCs in Organizational Development and Advanced Leadership Techniques. She is a Chartered Fellow of the CIPD and a member of the Neuroleadership Institute.
Susanne lives with her family in Hertfordshire.
[ Rev Ops Specialist ]
Melissa is a trailblazing GTM & RevOps leader who specializes in setting up, tuning and turbo charging the growth engine by implementing and aligning strategy, people, process, tech and data to accelerate business growth. She is the winner of the illustrious Marketo Stack Master award and has run projects for Adobe, Microsoft & a host of others.
She is most at home helping companies catalyze growth through tailoring business operations and strategic revenue generating programs to what matters to their clients. She has held roles or consulted at TrueNorth, GE, Plantronics (Poly), Logitech, Lacework, Cribl, Arctic Wolf, Bunchball, Zenpayroll, Teachscape. She was Sr. Director Global Business Systems, RevOps, Marketing Ops at Cylance on it’s journey from $75M to $275M ARR, acquired for $1.4bn
Melissa has delivered numerous global speaking engagements, blog posts, and hosts the Rev Ops podcast, What the Ops? She was the Content Chair for OpsStars '19, '22; and is President of The Growth Ops Community (formerly MOCCA).
Melissa lives in Los Angeles.
[ Communications Specialist ]
Ben is a seasoned strategist and communications specialist whose work has enabled startups to rapidly scale and raise over $500M in investment. He works with start-up leaders to build out their market positioning and create the value narrative that unlocks product-market fit, fundraising opportunities, internal growth; and industry reputation building.
As the Head of Strategic and Crisis Communications for the Israeli Defence Forces, Ben shaped the public image of the military in international press and diplomatic settings while advising senior generals across the General Staff, Intelligence Directorate, Navy, and Air Force. Most recently, Ben returned to his former post during wartime to build and execute a military-wide crisis management strategy.
At the world’s leading strategic communications agency, he provided counsel to Fortune 500 companies covering financial communications, crisis strategy, reputation-building, and stakeholder management.
Ben holds an M.A. in International Affairs from Columbia University.
He lives in Chicago and seeks to constantly push his endurance boundaries at CrossFit competitions.
[ Executive Assistant to the Revelesco team ]
Rhoda entered the world of tech in 2018 and established herself as invaluable business support to SaaS leadership teams. She has been behind the successful functioning of many well known startups, supporting teams to operate efficiently and effectively. At Revelesco she runs pretty much everything, allowing the rest of the team to focus on delivery.
Rhoda is freelance. She encourages, supports, and collaborates with, a number of teams around the world in building amazing companies by creating environments for them to thrive.
Rhoda lives in Accra.
[ People Specialist ]
Charlie is a HR executive, coach, trainer and mental health advisor with over a decade of experience in the SaaS industry. Charlie specialises in team engagement, performance, retention, and people and culture strategy to drive scale-ups. Her expertise spans across the full employee lifecycle: from hiring, culture engagement, performance development and learning platforms to restructures and organisational design.
Charlie worked as a coach and HR advisor across a variety of SaaS start-ups, but until recently spent a decade as VP People for a start-up leading their people strategy across many stages of growth. This included leadership through high growth and investment rounds, focusing on talent acquisition, change management, and team culture, and also through challenging stages of growth such as the covid transition, organisational redesign, and restructures. As a licensed coach with an academic background in neuroscience, Charlie has significant experience working with CEOs and executives on supporting the mental health and wellbeing of their employees.
Charlie spends her free time teaching yoga and advising mental health and therapy organisations.
[ CEO & Co-founder ]
Pete is a revenue strategist, coach, & CEO advisor, focussing on the successful design & execution of SaaS revenue & growth strategies. His frameworks & thinking are in use at start-ups all over the world. He is a 4x successful scale up revenue leader with more than 20 years experience running revenue functions from Series A to IPO.
He has managed revenue teams in Beijing, Singapore, Moscow, Mexico City, Dakar, Casablanca, San Francisco, Boston, New York & in most major cities across Europe. He has directly coached more than 100 scale-up CEOs & CROs.
Pete ran revenue at Viadeo from Series A to IPO, he took Ometria to its $21m Series B in just 18 months, and took Triptease from $2m to $10m ARR and a successful Series B.
Pete wrote the hugely popular Definitive Guide to Revenue Leadership course with Mandy Cole of Stage 2 Capital. They expect to publish the accompanying book in 2025.
Pete lives in North Wales with his family, 5 dogs and numerous cats.
[ COO & Co-founder ]
Emily specializes in strategic partnerships and business transformation, translating each business' strategy into an executional plan. Emily runs the execution phase of Revelesco projects, ensuring that clients deliver extraordinary outcomes for themselves and for their customers. Her thinking on Partnership strategies is highly sought after & she has been responsible for catalyzing multiple successful channel motions through her own advisory business.
Prior to Revelesco Emily spent more than 10 years building, launching and scaling strategic partnerships teams for SaaS businesses all over the world. Her extensive experience includes strategy, sales, customer success, cross-functional team alignment, project planning, relationship management and change-management.
Emily spends her free time kite surfing and is an advisor on multiple conservation and animal welfare organizations.
[ Customer Success Specialist ]
Erin specializes in helping founders & CS leaders build successful Customer Success programs from their inception to scale. Having established and led successful programs at firms ranging from Series A to $100M+ unicorns, she works hand-in-hand with C-suite and executive leadership to achieve and exceed the industry standard of 90% renewal rates.
She built the Customer Success program at Signals Analytics from the ground up as the company transitioned from being a professional services company to a SaaS offering. She led the growth of the marketing SaaS platform at Wunderkind from $85M to $150M, restructuring the approach to improve client touchpoints, providing & setting up scalable processes that allowed the company to double its client base in 12 months.
Erin is Customer Success Coach at Sales Impact Academy, building curricula and teaching the next generation of CS leaders.
She lives in downtown Chicago with her dog and does strength training 4 times a week. Her greatest ambition is to win Great British Bakeoff.
[ Sales Specialist ]
Inés is an experienced revenue leader with a passion for sales coaching and leadership development. She excels at helping your team clearly communicate your product’s desirability and has launched international Sales enablement plans for both Yelp and Houzz, grown Houzz International revenue from $1m to $24m ARR and built a Client success and Product Support organization from scratch.
Whilst at Yelp and Houzz, Inés hired, trained and managed over 200 sales and support people as well as their managers giving her a wide breadth of knowledge across all sales functions in a SaaS org and extensive management and coaching experience.
Currently, she’s focusing her time on helping early-stage startups set up and refine their sales processes, advising and coaching a variety of founders who require sales advice and product marketing help to achieve long term market fit.
Inés lives in North East London with her husband and two daughters.
[ Leadership Specialist ]
Recently named as one of the top 100 Thought Leaders in the world by Trust Across America, Susanne is a globally respected organizational behavior and leadership performance expert, specializing in trust and intrinsic motivation. She is the author of ‘DRIVERS, Creating Trust and Motivation at Work’ and ‘The Human Leadership Series’.
Susanne helps leaders create flexible environments where people feel engaged, energized and inspired to contribute. She has over 30 years of experience working on senior leadership teams and draws on over a decade of research into the neurobiology of human performance. She delivers practical, research based strategies that are easy to grasp and apply so an organization can strengthen human leadership capability, performance, resilience and wellbeing.
Susanne completed her Masters in International Business at Edinburgh and Paris ENPC and has PGCs in Organizational Development and Advanced Leadership Techniques. She is a Chartered Fellow of the CIPD and a member of the Neuroleadership Institute.
Susanne lives with her family in Hertfordshire.
[ Rev Ops Specialist ]
Melissa is a trailblazing GTM & RevOps leader who specializes in setting up, tuning and turbo charging the growth engine by implementing and aligning strategy, people, process, tech and data to accelerate business growth. She is the winner of the illustrious Marketo Stack Master award and has run projects for Adobe, Microsoft & a host of others.
She is most at home helping companies catalyze growth through tailoring business operations and strategic revenue generating programs to what matters to their clients. She has held roles or consulted at TrueNorth, GE, Plantronics (Poly), Logitech, Lacework, Cribl, Arctic Wolf, Bunchball, Zenpayroll, Teachscape. She was Sr. Director Global Business Systems, RevOps, Marketing Ops at Cylance on it’s journey from $75M to $275M ARR, acquired for $1.4bn.
Melissa has delivered numerous global speaking engagements, blog posts, and hosts the Rev Ops podcast, What the Ops? She was the Content Chair for OpsStars '19, '22; and is President of The Growth Ops Community (formerly MOCCA).
Melissa lives in Los Angeles.
[ Communications Specialist ]
Ben is a seasoned strategist and communications specialist whose work has enabled startups to rapidly scale and raise over $500M in investment. He works with start-up leaders to build out their market positioning and create the value narrative that unlocks product-market fit, fundraising opportunities, internal growth; and industry reputation building.
As the Head of Strategic and Crisis Communications for the Israeli Defence Forces, Ben shaped the public image of the military in international press and diplomatic settings while advising senior generals across the General Staff, Intelligence Directorate, Navy, and Air Force. Most recently, Ben returned to his former post during wartime to build and execute a military-wide crisis management strategy.
At the world’s leading strategic communications agency, he provided counsel to Fortune 500 companies covering financial communications, crisis strategy, reputation-building, and stakeholder management.
Ben holds an M.A. in International Affairs from Columbia University.
He lives in Chicago and seeks to constantly push his endurance boundaries at CrossFit competitions.
[ Executive Assistant to the Revelesco team ]
Rhoda entered the world of tech in 2018 and established herself as invaluable business support to SaaS leadership teams. She has been behind the successful functioning of many well known startups, supporting teams to operate efficiently and effectively. At Revelesco she runs pretty much everything, allowing the rest of the team to focus on delivery.
Rhoda is freelance. She encourages, supports, and collaborates with, a number of teams around the world in building amazing companies by creating environments for them to thrive.
Rhoda lives in Accra.
[ People Specialist ]
Charlie is a HR executive, coach, trainer and mental health advisor with over a decade of experience in the SaaS industry. Charlie specialises in team engagement, performance, retention, and people and culture strategy to drive scale-ups. Her expertise spans across the full employee lifecycle: from hiring, culture engagement, performance development and learning platforms to restructures and organisational design.
Charlie worked as a coach and HR advisor across a variety of SaaS start-ups, but until recently spent a decade as VP People for a start-up leading their people strategy across many stages of growth. This included leadership through high growth and investment rounds, focusing on talent acquisition, change management, and team culture, and also through challenging stages of growth such as the covid transition, organisational redesign, and restructures. As a licensed coach with an academic background in neuroscience, Charlie has significant experience working with CEOs and executives on supporting the mental health and wellbeing of their employees.
Charlie spends her free time teaching yoga and advising mental health and therapy organisations.
[ Technology Advisor ]
CEOs turn to Klaas when they need an unbiased peer who uniquely understands the lonely burden of leadership and the complexity of today’s technology driven business. Throughout his career he has built clear frameworks for scaling tech and teams. He has an uncommon knack for articulating complex tech thinking in simple easy to understand terms.
Klaas brings a unique blend of expertise gained from engineering, corporate finance, and executive leadership roles. His skills allow him to easily toggle between strategy and execution. He is typically called on to map out a clear path forward when there are no easy decisions.
Klaas has lived through buy and sell sides of M&A, realizing significant synergies. He brings accountability in leadership teams through data-driven clarity. Leaders rely on Klaas when ambiguity looms, leveraging his rational approach and proven methods.
During his free time Klaas relaxes with online racing and strategy games, whilst Sundays are reserved for NFL.
[ Talent Advisor ]
With extensive experience in recruitment and exec headhunting spanning more than 20 years, Michelle has developed a sixth sense for helping founders build teams made of the right stuff. She religiously tracks the most highly referred individuals across the core leadership functions, with a specific focus on those that have led growth from $5m to >$75m ARR.
Michelle is passionate about putting her clients’ needs first, earning their trust, and working to define their unique challenges by collaborating closely with founders and investors of fast-growth SaaS companies, helping them build transformational leadership teams.
She doesn’t see the executive search process as transactional, she believes in working with her clients round-to-round to help them overcome the different challenges each growth stage presents. To date, she has successfully placed candidates in over 150 VC and PE backed companies and has built a reputation as the search partner clients repeatedly return to.
Michelle splits her time between Bristol, London and the US with her husband and 5 children.
[ Venture Advisor ]
Paul has over 20 years of experience in founding and scaling UK companies into the US and global markets. Over the last 12 years, he has co-founded and scaled two companies - Ceros and Sales Impact Academy - and joined another at a very early stage in UNiDAYS which he scaled from $2M-$40M in 3 years with no external capital.
All three companies now have combined sales of $150M, a headcount of 1100 people in the US & UK, and are collectively worth over $1.5B. UNiDAYS has EBITDA north of 40% and all three companies started in the UK and successfully became market leaders in the US.
Paul has also raised over $100M in venture capital predominantly from US funds at all stages.
[ Finance Advisor ]
Jean-Paul graduated from EM Lyon with a BSc in Economy. His post-grad was in Managerial Accounting, Accounting & Tax. He is an extraordinary CFO & strategic thinker. Over the past 25 years JP has completed several turnaround transactions, 10 acquisitions and more than 20 funding operations, including 2 IPOs. He has completed transactions in China, India, various European countries, Russia & North America.
He is currently the COO of Pegascy, a biotech specializing in Pediatric Oncology. He began his career as an auditor at E&Y and Arthur Andersen. In 2000, he joined Lagardere Services as International Finance and M&A Advisor to the Executive Management. Later, he became Finance Director at AOL France (Time Warner) then Group CFO (and executive committee member) of Viadeo leading its IPO in 2014 before joining Biom’Up, a French Biotech, to organize its IPO in 2017 as Group CFO.
He & his wife divide their time between Paris and Lisbon.
[ Bus Dev Advisor ]
Gerritt is a fintech leader, experienced in managing Revenue strategy from conception through to execution. He is particularly adept at using data and technology to drive both top line growth and margin. Gerritt loves helping teams to deliver operational excellence, recruit talent, and build best in class partnerships. He has had multiple successes growing and scaling SaaS ventures.
Gerritt is Head of US Distribution for Innovisk Capital Partners, He loves to work on disruptive products, and has led fintech and insurtechs in London, NYC and Silicon Valley. Most notably, leading the Cyber MGU Corvus Insurance from $0 to 100M through its eventual sale in 2024. In addition to his work with Revelesco, he serves as an Advisory Board Member for Karus, an AI powered credit analysis and lending platform.
He lives in Fairfield, CT with his wife, four children and two dogs. If there is a minute when those six don’t have his attention, he loves to cook, watch Premier League football and occasionally swing a golf club.
[ Engineering Advisor ]
Gareth has two decades of experience in software engineering, spanning the design & delivery of code in the early years through to the engineering leadership of numerous B2B SaaS organisations from Seed to Series C.
His ability to oscillate between technical detail and strategy positions him to both coach engineering leaders and support the development of an organisation's vision and strategy.
In addition to Gareth’s time in the SaaS industry, experience leading in non-technical organisations has contributed to a truly rounded and considered leadership approach. The result is a simple yet powerful set of frameworks that can be applied to underpin a leaders operating model, supporting their shift to an organisational view of technology as opposed to a technology based view of an organisation.
Following many years being the target of technical due diligence, Gareth has now led due diligence on behalf of VCs and PE firms across numerous industries including; MLOps, agritech, fintech & medtech.
Gareth lives in Hampshire with his wife, three children and two dogs.
[ Technology Advisor ]
CEOs turn to Klaas when they need an unbiased peer who uniquely understands the lonely burden of leadership and the complexity of today’s technology driven business. Throughout his career he has built clear frameworks for scaling tech and teams. He has an uncommon knack for articulating complex tech thinking in simple easy to understand terms.
Klaas brings a unique blend of expertise gained from engineering, corporate finance, and executive leadership roles. His skills allow him to easily toggle between strategy and execution. He is typically called on to map out a clear path forward when there are no easy decisions.
Klaas has lived through buy and sell sides of M&A, realizing significant synergies. He brings accountability in leadership teams through data-driven clarity. Leaders rely on Klaas when ambiguity looms, leveraging his rational approach and proven methods.
During his free time Klaas relaxes with online racing and strategy games, whilst Sundays are reserved for NFL.
[ Talent Advisor ]
With extensive experience in recruitment and exec headhunting spanning more than 20 years, Michelle has developed a sixth sense for helping founders build teams made of the right stuff. She religiously tracks the most highly referred individuals across the core leadership functions, with a specific focus on those that have led growth from $5m to >$75m ARR.
Michelle is passionate about putting her clients’ needs first, earning their trust, and working to define their unique challenges by collaborating closely with founders and investors of fast-growth SaaS companies, helping them build transformational leadership teams.
She doesn’t see the executive search process as transactional, she believes in working with her clients round-to-round to help them overcome the different challenges each growth stage presents. To date, she has successfully placed candidates in over 150 VC and PE backed companies and has built a reputation as the search partner clients repeatedly return to.
Michelle splits her time between Bristol, London and the US with her husband and 5 children.
[ Venture Advisor ]
Paul has over 20 years of experience in founding and scaling UK companies into the US and global markets. Over the last 12 years, he has co-founded and scaled two companies - Ceros and Sales Impact Academy - and joined another at a very early stage in UNiDAYS which he scaled from $2M-$40M in 3 years with no external capital.
All three companies now have combined sales of $150M, a headcount of 1100 people in the US & UK, and are collectively worth over $1.5B. UNiDAYS has EBITDA north of 40% and all three companies started in the UK and successfully became market leaders in the US.
Paul has also raised over $100M in venture capital predominantly from US funds at all stages.
[ Finance Advisor ]
Jean-Paul graduated from EM Lyon with a BSc in Economy. His post-grad was in Managerial Accounting, Accounting & Tax. He is an extraordinary CFO & strategic thinker. Over the past 25 years JP has completed several turnaround transactions, 10 acquisitions and more than 20 funding operations, including 2 IPOs. He has completed transactions in China, India, various European countries, Russia & North America.
He is currently the COO of Pegascy, a biotech specializing in Pediatric Oncology. He began his career as an auditor at E&Y and Arthur Andersen. In 2000, he joined Lagardere Services as International Finance and M&A Advisor to the Executive Management. Later, he became Finance Director at AOL France (Time Warner) then Group CFO (and executive committee member) of Viadeo leading its IPO in 2014 before joining Biom’Up, a French Biotech, to organize its IPO in 2017 as Group CFO.
He & his wife divide their time between Paris and Lisbon.
[ Bus Dev Advisor ]
Gerritt is a fintech leader, experienced in managing Revenue strategy from conception through to execution. He is particularly adept at using data and technology to drive both top line growth and margin. Gerritt loves helping teams to deliver operational excellence, recruit talent, and build best in class partnerships. He has had multiple successes growing and scaling SaaS ventures.
Gerritt is Head of US Distribution for Innovisk Capital Partners, He loves to work on disruptive products, and has led fintech and insurtechs in London, NYC and Silicon Valley. Most notably, leading the Cyber MGU Corvus Insurance from $0 to 100M through its eventual sale in 2024. In addition to his work with Revelesco, he serves as an Advisory Board Member for Karus, an AI powered credit analysis and lending platform.
He lives in Fairfield, CT with his wife, four children and two dogs. If there is a minute when those six don’t have his attention, he loves to cook, watch Premier League football and occasionally swing a golf club.
[ Engineering Advisor ]
Gareth has two decades of experience in software engineering, spanning the design & delivery of code in the early years through to the engineering leadership of numerous B2B SaaS organisations from Seed to Series C.
His ability to oscillate between technical detail and strategy positions him to both coach engineering leaders and support the development of an organisation's vision and strategy.
In addition to Gareth’s time in the SaaS industry, experience leading in non-technical organisations has contributed to a truly rounded and considered leadership approach. The result is a simple yet powerful set of frameworks that can be applied to underpin a leaders operating model, supporting their shift to an organisational view of technology as opposed to a technology based view of an organisation.
Following many years being the target of technical due diligence, Gareth has now led due diligence on behalf of VCs and PE firms across numerous industries including; MLOps, agritech, fintech & medtech.
Gareth lives in Hampshire with his wife, three children and two dogs.
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[ Revenue insights ]
Concise and digestible. Revenue deep-dive analysis for B2B SaaS CEOs, Founders & revenue leaders.
